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The key principles
that guide our activities.
For a company that really intends to make a difference in its field of activity and make its mark, it’s essential to be open to multiple horizons. Indeed, only by doing so can it write new pages, describing the future.
It is in this all-encompassing outlook that BRADO’s What What What What What What vision is rooted. A vision built on four pillars of wisdom which, starting with the emotion of shape and colour, is transposed into the rationality of technical solutions, focuses on the physical wellbeing of a person, and leads to the best possible manufacturing and commercial strategy. A mix in which no one element can do without another, with all of them slotting together in perfect harmony.
What drives and engages our creative thinking? What inspires us and in what direction are we moving?
First of all art, as a necessary precondition for the development of ideas and thought. We’re Italians, we live and work in ItalyTourism Leisure Sports Men's Black Bag Messenger Student Otomoll Upgrade Shoulder qYfIw6, surrounded by great beauty. We want to be carried by the same ideals that moved the classic age and the Renaissance: rethinking them through design, modern art, to put ourselves at the service of people.
Like in the classic age, here at BRADO there’s no conflict between aesthetics and science, quite the contrary. The two line up perfectly smoothly with one another. This is where the Research and Development department grew from, the most important for BRADO.
Characterised by a spasmodic passion for competing with innovations originating from external sources, which are promptly acknowledged, but above all by our ability to innovate in a way that is completely original, in terms of materials, combinations and structures, in what ends up being referred to as the product but which can also be described as a “work of genius”. In every respect.
We look at the lives of people with the aim of transforming them, of improving them. We consider this a true What What What What What What ethical responsibility that mainly touches on ergonomics, but that unavoidably links in with the issue of general, overall psychophysical wellbeing.
Indeed, a chair is a tool used by many people for hours on end during their day (and often, their lives). So it’s something that is – to all intents and purposes – of huge importance to a person’s poise and wellbeing. For BRADO, bearing this in mind is more important than anything else.
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We’ve always been realistic about the context we’re operating in: we’re well aware that business and finance give the final report on our activities. And a report, any kind of report, needs to be positive. Because it is on that basis, and only that basis, that you generate stability, which becomes the company’s driving force to invest and push itself towards new objectives.
Being stable is perhaps also a bit of a boring attribute, as some might argue: but it is also true that only those that lack stability wear themselves out. Just like a well-made chair, a company should rest on a solid and stable base.